I read somewhere that writers were having bookmarks printed with their covers and description. Another writer had business cards with his name and ‘author’ on it. Since I often use business cards as bookmarks, I decided to mix those two ideas and create a business card for my protagonist, freelance assassin Katla Sieltjes.
Now, something like ‘Katla Sieltjes, freelance assassin’ would be too obvious and too close to ‘Martyn V. Halm, author’. Katla hides behind Loki Enterprises. Loki also stands for ‘low key’ or unobtrusive, so I wanted the cards to be sober and professional, but still packing a punch. Katla refers to her work as ‘corporate troubleshooting’, since she often works for corporations by making obstacles disappear. She’s also an expert in disguising homicide, but that’s also not something you want to put on your business card. One of the ways Katla masks homicides is by giving her targets ‘accidents’, which tend to be fortunate for Katla’s clients.
That’s how I came up with the description. ‘experts in fortunate accidents’ and ‘corporate troubleshooting’. I added the links to my blog and my website and my author email address and presto.
I ordered the cards through Vistaprint and got myself a nice card holder engraved with Loki Enterprises. Now, I have a card to give to people who wonder what I’m writing, and I also leave them as bookmarks in library books.