PUBLISHING: Can You Find The Differences?

My cover designer, Farah Evers, updated my covers to make them more legible at a smaller size. I replaced the covers on Amazon, iTunes, Kobo, Barnes & Noble, Nook, Scribd, and all other retailers.

Here are the old covers (left) and the new covers (right).

REPROBATEREPROBATE 2

PECCADILLOPECCADILLO 2

ROGUEROGUE 2

LOCKEDROOMLOCKEDROOM 2

MICROCHIPMURDERMICROCHIPMURDER 2

FUNDAMENTALERRORFUNDAMENTALERROR 2

Aconite Kill File gray MSACONITE 2

The differences are subtle and perhaps only noticeable if you have the covers side-by-side, but I’m nevertheless very pleased with the upgrade! What do you think? Improvement or not?

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New Katla KillFile on its way: Aconite Attack

Despite battling my kidney stones, I’ve been working on a new Katla KillFile called Aconite Attack:

Assassin Katla finds a devious way to get a target to poison himself…

The Aconite Attack KillFile follows Katla Sieltjes, freelance assassin and corporate troubleshooter, as she gets herself hired by the CEO of a modelling agency to permanently remove his playboy partner, who is quickly draining the firm’s resources on his downward spiral into self-destruction. Katla finds a way to administer a poison to the target, but he has to be isolated for her plan to succeed. But every plan has a fluke factor, and Katla soon finds herself in a struggle for life and death when the target reveals his darker side…

The Katla KillFile short stories chronologically precede the novels in the Amsterdam Assassin Series.

Each KillFile features Katla Sieltjes, expert in disguising homicide, executing one of her contracts. While not mandatory reading, each KillFile provides insight both in Katla’s work methods and skill, and additional background information in her character and personal history. The KillFiles can be read out of order, as the contracts are random samples from Katla’s past.

This e-book features a glossary.

First peek at the cover:

Aconite Kill File gray MS

Pre-publication snippet:

Katla put away her lock picks and took the oxygen tank from her bag. She covered her face with the biohazard mask before she entered the target’s apartment and closed the door behind her.

Although she had waited a good half hour after Gerard Snuif left, she took no chances and made a slow circuit through the target’s opulent bachelor pad to make sure she was alone before she went into the kitchen and took down the cereal box from the cabinet.

She lifted the plastic bag with cereal from the box and placed the bag on a scale. 114 grammes. So Snuif had eaten more than half the bag, unaware of the source of his complaints.

Probably figured nobody would mess with his cereal.

Katla smiled behind the biohazard mask and took a fresh carton of cereal from her bag. She removed the sealed bag with untainted cereal, measured against the used bag and tore off a corner. She poured 136 grammes of cereal into a bowl and weighed the bag to make sure it contained the exact same amount as the used bag.

Although it was unlikely that Snuif would know exactly how much cereal he had left, she preferred to be meticulous when dealing with poison.

She placed the fresh bag in the used carton and placed the cereal back in the kitchen cabinet. The used bag with the poisoned cereal went into a ziplock bag. She added the 136 grams of untainted cereal and put the bag in the carton in her bag.

Ready.

Leaving the oxygen mask on until she was near the door, Katla went out the same way she came in and used her picks to lock the door behind her.

Now, all she had to hope for was for his partner to be susceptible to her offer. If he didn’t take the bait, all her work had been for nothing.

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Loki Enterprises business card…

Loki Enterprises business card lp.aspx

Katla’s ‘Loki Enterprises’ business card, designed by Martyn V. Halm

I read somewhere that writers were having bookmarks printed with their covers and description. Another writer had business cards with his name and ‘author’ on it. Since I often use business cards as bookmarks, I decided to mix those two ideas and create a business card for my protagonist, freelance assassin Katla Sieltjes.

Now, something like ‘Katla Sieltjes, freelance assassin’ would be too obvious and too close to ‘Martyn V. Halm, author’. Katla hides behind Loki Enterprises. Loki also stands for ‘low key’ or unobtrusive, so I wanted the cards to be sober and professional, but still packing a punch. Katla refers to her work as ‘corporate troubleshooting’, since she often works for corporations by making obstacles disappear. She’s also an expert in disguising homicide, but that’s also not something you want to put on your business card. One of the ways Katla masks homicides is by giving her targets ‘accidents’, which tend to be fortunate for Katla’s clients.

That’s how I came up with the description. ‘experts in fortunate accidents’ and ‘corporate troubleshooting’. I added the links to my blog and my website and my author email address and presto.

I ordered the cards through Vistaprint and got myself a nice card holder engraved with Loki Enterprises. Now, I have a card to give to people who wonder what I’m writing, and I also leave them as bookmarks in library books.

If you’d like a signed card, send me an email with your name and address and I’ll send you a personalized Loki Enterprises business card. Postage is currently USD 3.00 for international letter post, payable through PayPal.


Inspired by feedback from readers…

This blog article is inspired by the feedback emails I receive from readers who have read my books and are eagerly waiting for Rogue to come out:

Dear Reader,

I appreciate your enthusiasm and understand your eager anticipation of the new novel in the Amsterdam Assassin Series. I’d love to be able to write more new stories to entertain my readers, but to do so, I really need your help.

I would be able to write more books in a shorter time, if I didn’t have to spend so much time getting my books noticed. And I can’t do it by myself.

I’m a self-published author, which means that after I finished writing, editing and polishing my manuscript to make the work ready for publication, I cannot devote myself to writing the next novel, but I have to become my own publisher. I have to commission a new cover, format the books and get them published on the retail sites.

That’s no hardship for me, but what bites me is that nobody promotes my books for me. And tooting my own horn feels awkward. I love the stories I write, but if I try to communicate my love for my work to other people, even if I just try to tell them I wrote a book that’s worthy of their attention, I run the risk of sounding arrogant and conceited.

Besides, all authors think they write great books (or they wouldn’t be writing them), so my opinion of my books means less than nothing.

What I need is fans like you to help me gain more exposure for the Amsterdam Assassin Series. If my fans champion my books, I can devote myself to writing new stories.

If you want to help, this is what you can do:

  • Write reviews for the books and post them on Amazon, Kobo, iTunes, Facebook, GoodReads, your blog, twitter, any social media platform you can think of.
  • Recommend the Amsterdam Assassin Series to other readers. Personal recommendations carry great weight. If you’re enthusiastic, you can inspire other people to follow your example. Tell people that they can receive a free copy of Reprobate in return for a review.
  • Give me feedback on how to improve my promotion by telling me how you found me/the books and what you were looking for. Send me comments on what you like or dislike about the books, so I know how my work is received.
  • Follow my blog for the latest news. Like me on Facebook, Twitter, GoodReads, and Amazon.
  • Sign up for an Advanced Reader Copy (ARC) of ROGUE, so you can read the new book before it is published and write a review that can be posted on retailer sites and social media in the first week of publication, so Rogue will be propelled higher into the rankings.

I’ve been writing for twenty years and I’m not going to stop just because my sales number in the 15-20 books per month, but the less time I have to spend marketing my work, the more time I have to write new stories.

So if you’re eager for my next book, help shoulder my workload and donate some of your time promoting the books you love.

I’m grateful for your support, your feedback makes my day!

Cordially,

Martyn V. Halm


OPINION: Why Bother?

Writing is an outlet for me. I’ve always enjoyed telling stories, but there’s not always someone around who has the time and patience to listen, so I write my stories down, just to have something tangible. My first novel had been pretty much ready for a decade, before I published it last year.

The people who can be bothered to read my work are glad they did, and encourage me to write more books. Not that I need their encouragement, as I would write my stories even if I wouldn’t be able to publish them, just to have them in material form, instead of telling them to myself in my head. Still, I enjoy receiving accolades from reviewers and beta readers.

My sales are not impressive, but I’m not that interested in bestsellers and being a flavour of the week. I’m in the storytelling game for the long haul. By all accounts, my characters remain present in the minds of my readers after they close the books, which is exactly what I wanted. Before I published the Amsterdam Assassin Series, people would see me writing and ask me what I wrote about. Now, I can just send them a link to my blog, from where they can sample or buy my books. So, I guess I will keep publishing my books, and writing more books.

I know there are 350,000 books published annually, and getting noticed is hard, so it might take until the third or fourth book is published before my sales go into the triple digits, but I honestly don’t care too much about that aspect of being a writer. I’d be doing this anyway. My only expense is hiring a graphic artist to make the covers, since I suck at that. And I found a student who can make my covers look reasonably professional without breaking the bank.

Do I ever have moments that I’d quit? I’ve had slumps and I found I became harder to live with when I stopped writing, for whatever reason. So quitting isn’t an option if I want to stay reasonably sane. Or, at least, not get any weirder than I’m now. And writing also gives me excuses to indulge in research, which is great fun. At least, if you enjoy looking at corpses getting eviscerated, destroying a leather punching bag with a Bic Crystal ballpoint pen, following a tameshigiri seminar to learn how to decapitate a body in one cut of a Japanese sword, or slaughtering a pig with a tactical folding knife to check if it can really handle the abuse of a brutal killing.

So, I guess I’d be writing and publishing far into the foreseeable future. And I hope you join me.