WRITING: “Writing Fiction Is Easy”

If you ever want to piss off an author, tell them:
If I had the time, I could write a book. Easily. Anybody can write. I used to write essays and stuff. I have tons of ideas. My life is very interesting, I could fill a book with just my experiences. 
Well, if these people ever found the time, they would realise that writing a book is not just about having the time to sit down and write.
If you can write a thousand words a day, and your book is a hundred thousand words (like my books typically are), then theoretically, you only need 100 days to write that book. So why does it take me 6-9 months to write a book? Considering that I know what I want to write and I’m working on my sixth novel?
Not to mention that, once you wrote the book, you still need readers to pay for reading it.
I’m not hugely popular, but after 3.5 years and 9 publications, I sell about 3-4 books a day to complete strangers, who are willing to pay for the privilege of reading my work.
When I started off in 2012 (with 2 publications), I sold about 1-2 books a week, which can be disheartening unless you factor in the competition – 350,000 books published each year, on top of the millions of books already available. And with hardly any marketing budget (I’m on disability*), I mostly sell through word-to-mouth: readers telling other readers to read my books.
So writing is only part of the equation. I could write more books if I didn’t have to worry about taking my books to market. And it’s pretty much the same for any published author – the publisher leaves a lot of the promotion to the author, who needs to build their own fan base and organise their own book tours and blog interviews. Only the big names get the assistance of a publicist and a marketing department to help them into talkshows and book fairs.
I love writing and editing, but I still have trouble with (self-)promotion. Just writing quality books is not enough. And I can count myself lucky writing a popular genre (suspense fiction) – a friend who writes literary fiction barely sells 2-3 books a year. And his books are great, but literary fiction is always a much harder sell. Which is why I’m still smiling.
So, piss off a writer today and tell them, ‘writing fiction is easy, I could do what you do, if only I had the time’. 

*My disability has been terminated, by the way, sending my marketing budget all the way down beyond zero. So now, I’m relying even more on you, my readers, to do what I cannot do – tell others that you liked my books and help spread the word that my books are worth reading.

I thank you for your support.


Loki Enterprises business card…

Loki Enterprises business card lp.aspx

Katla’s ‘Loki Enterprises’ business card, designed by Martyn V. Halm

I read somewhere that writers were having bookmarks printed with their covers and description. Another writer had business cards with his name and ‘author’ on it. Since I often use business cards as bookmarks, I decided to mix those two ideas and create a business card for my protagonist, freelance assassin Katla Sieltjes.

Now, something like ‘Katla Sieltjes, freelance assassin’ would be too obvious and too close to ‘Martyn V. Halm, author’. Katla hides behind Loki Enterprises. Loki also stands for ‘low key’ or unobtrusive, so I wanted the cards to be sober and professional, but still packing a punch. Katla refers to her work as ‘corporate troubleshooting’, since she often works for corporations by making obstacles disappear. She’s also an expert in disguising homicide, but that’s also not something you want to put on your business card. One of the ways Katla masks homicides is by giving her targets ‘accidents’, which tend to be fortunate for Katla’s clients.

That’s how I came up with the description. ‘experts in fortunate accidents’ and ‘corporate troubleshooting’. I added the links to my blog and my website and my author email address and presto.

I ordered the cards through Vistaprint and got myself a nice card holder engraved with Loki Enterprises. Now, I have a card to give to people who wonder what I’m writing, and I also leave them as bookmarks in library books.

If you’d like a signed card, send me an email with your name and address and I’ll send you a personalized Loki Enterprises business card. Postage is currently USD 3.00 for international letter post, payable through PayPal.


Inspired by feedback from readers…

This blog article is inspired by the feedback emails I receive from readers who have read my books and are eagerly waiting for Rogue to come out:

Dear Reader,

I appreciate your enthusiasm and understand your eager anticipation of the new novel in the Amsterdam Assassin Series. I’d love to be able to write more new stories to entertain my readers, but to do so, I really need your help.

I would be able to write more books in a shorter time, if I didn’t have to spend so much time getting my books noticed. And I can’t do it by myself.

I’m a self-published author, which means that after I finished writing, editing and polishing my manuscript to make the work ready for publication, I cannot devote myself to writing the next novel, but I have to become my own publisher. I have to commission a new cover, format the books and get them published on the retail sites.

That’s no hardship for me, but what bites me is that nobody promotes my books for me. And tooting my own horn feels awkward. I love the stories I write, but if I try to communicate my love for my work to other people, even if I just try to tell them I wrote a book that’s worthy of their attention, I run the risk of sounding arrogant and conceited.

Besides, all authors think they write great books (or they wouldn’t be writing them), so my opinion of my books means less than nothing.

What I need is fans like you to help me gain more exposure for the Amsterdam Assassin Series. If my fans champion my books, I can devote myself to writing new stories.

If you want to help, this is what you can do:

  • Write reviews for the books and post them on Amazon, Kobo, iTunes, Facebook, GoodReads, your blog, twitter, any social media platform you can think of.
  • Recommend the Amsterdam Assassin Series to other readers. Personal recommendations carry great weight. If you’re enthusiastic, you can inspire other people to follow your example. Tell people that they can receive a free copy of Reprobate in return for a review.
  • Give me feedback on how to improve my promotion by telling me how you found me/the books and what you were looking for. Send me comments on what you like or dislike about the books, so I know how my work is received.
  • Follow my blog for the latest news. Like me on Facebook, Twitter, GoodReads, and Amazon.
  • Sign up for an Advanced Reader Copy (ARC) of ROGUE, so you can read the new book before it is published and write a review that can be posted on retailer sites and social media in the first week of publication, so Rogue will be propelled higher into the rankings.

I’ve been writing for twenty years and I’m not going to stop just because my sales number in the 15-20 books per month, but the less time I have to spend marketing my work, the more time I have to write new stories.

So if you’re eager for my next book, help shoulder my workload and donate some of your time promoting the books you love.

I’m grateful for your support, your feedback makes my day!

Cordially,

Martyn V. Halm