OPINION: The Need for Champions

If you ask authors to list what they dread the most it’s having to sell themselves and their books. Apparently, self-promotion remains one of the most daunting tasks of the whole process, especially for self-publishing authors and trade-published midlist authors.

Even though most people understand the creative accomplishment of writing a book, authors who toil for months and sometimes years to craft a novel are often reticent about spreading the word that their work is available. Not because they don’t want to, but because they are afraid of the backlash of self-promotion.

When we were children, we’d stand up and proudly show the drawing we made or the castle we built and bask unselfconsciously in the admiration and adulation of our parents and teachers.

But when we grow older, many of us are discouraged to speak of our accomplishments. There’s an element of crassness and arrogance associated with self-promotion. We are expected to be humble and wait for people to ask what we do, and when we speak about our novels, we are encouraged to do so with humility and self-deprecation, so people know that we’re not arrogantly thumping our chests over our accomplishments.

How can you tell people that you’ve written and published a novel or even a series without embarrassment?

With the proliferation of self-publishing through Amazon the current offering in reading material is astoundingly high in volume and ironically low in quality. A recent census revealed that 80% of the people living in the U.S. want to write a book. Sadly, not everyone who wants to do something truly excels at their endeavours, so there are a lot of books flooding the market that are not really worth a reader’s attention.

Many readers are turned off by the glut of badly written self-published books that beg their attention. As a result, readers will not listen to authors promoting their books, but they will turn to other ways of deciding what books to read.

One of the most influential factors in choosing a novel to read is when books come recommended. Preferably by friends, because recommendations carry more weight if delivered by someone trusted for their good judgment.

Many readers are unaware of how important recommendations are, especially for beginning authors who rely on the word-to-mouth to build their readership.

Although this counts doubly for self-published authors–who don’t have a publicist or a publisher to coordinate their marketing efforts–even trade-published midlist authors are pretty much left to their own devices.

So how can readers help their favourite authors?

Be their Champion.

If you meet someone who might enjoy the same books you enjoy, tell them about your favourite authors. Write about the books you read on GoodReads. Leave reviews on retailer websites. Like your favourite author on Facebook. Pin their covers on Pinterest. Follow their blogs. Apply for Advanced Reader Copies of their books. Start or join a fan club.

What do you think? Please comment, and let me know I’m not just talking to the void. If you have ideas to increase word-of-mouth, don’t hesitate to share!

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Inspired by feedback from readers…

This blog article is inspired by the feedback emails I receive from readers who have read my books and are eagerly waiting for Rogue to come out:

Dear Reader,

I appreciate your enthusiasm and understand your eager anticipation of the new novel in the Amsterdam Assassin Series. I’d love to be able to write more new stories to entertain my readers, but to do so, I really need your help.

I would be able to write more books in a shorter time, if I didn’t have to spend so much time getting my books noticed. And I can’t do it by myself.

I’m a self-published author, which means that after I finished writing, editing and polishing my manuscript to make the work ready for publication, I cannot devote myself to writing the next novel, but I have to become my own publisher. I have to commission a new cover, format the books and get them published on the retail sites.

That’s no hardship for me, but what bites me is that nobody promotes my books for me. And tooting my own horn feels awkward. I love the stories I write, but if I try to communicate my love for my work to other people, even if I just try to tell them I wrote a book that’s worthy of their attention, I run the risk of sounding arrogant and conceited.

Besides, all authors think they write great books (or they wouldn’t be writing them), so my opinion of my books means less than nothing.

What I need is fans like you to help me gain more exposure for the Amsterdam Assassin Series. If my fans champion my books, I can devote myself to writing new stories.

If you want to help, this is what you can do:

  • Write reviews for the books and post them on Amazon, Kobo, iTunes, Facebook, GoodReads, your blog, twitter, any social media platform you can think of.
  • Recommend the Amsterdam Assassin Series to other readers. Personal recommendations carry great weight. If you’re enthusiastic, you can inspire other people to follow your example. Tell people that they can receive a free copy of Reprobate in return for a review.
  • Give me feedback on how to improve my promotion by telling me how you found me/the books and what you were looking for. Send me comments on what you like or dislike about the books, so I know how my work is received.
  • Follow my blog for the latest news. Like me on Facebook, Twitter, GoodReads, and Amazon.
  • Sign up for an Advanced Reader Copy (ARC) of ROGUE, so you can read the new book before it is published and write a review that can be posted on retailer sites and social media in the first week of publication, so Rogue will be propelled higher into the rankings.

I’ve been writing for twenty years and I’m not going to stop just because my sales number in the 15-20 books per month, but the less time I have to spend marketing my work, the more time I have to write new stories.

So if you’re eager for my next book, help shoulder my workload and donate some of your time promoting the books you love.

I’m grateful for your support, your feedback makes my day!

Cordially,

Martyn V. Halm