FAQ: “How do you get reviews?”

There is a ratio going around that you’ll get on average one unsolicited review for every thousand books you sell. At this moment of writing, I have 115 reviews on GoodReads and 75+ reviews on Amazon. And I can assure you that I haven’t sold a 1000 books per review, more like 30-50 books. And none of these reviews is bought*.

I did a few giveaways on GoodReads that netted me some reviews, but most of my reviews are from two things:

  • I give away ARCs, which are Advance Review Copies. That means that I send reviewers my books before they are published, so they can post a review when the book is published.
  • I ‘request’ reviews from my readers by posting this message at the end of each book:

Thank you for reading the Amsterdam Assassin Series. 
For an independent author, gaining exposure relies on readers spreading the word, so if you have the time and inclination, please consider leaving a short review wherever you can.

Most readers won’t consider leaving a review, because they are not used to voicing their opinion, or because they don’t see the importance, or just because no one asks them for their opinion. That’s why the message at the end of the book is so powerful – I just remind them gently that I would appreciate if they’d tell others about this book they enjoyed, so others can enjoy the books too. And I’m serious about reminding them gently – don’t push readers into feeling obligated to review your books. And be grateful for every review, whether it’s 20 or 200 words long.


 

*Customer reviews now outnumber professional reviews, but that has also made for some underhanded practices – just as you can buy Facebook Friends and Twitter Followers, you can also buy reviews, especially through websites like Fiverr.com which trades in fake reviews that are posted through multiple accounts.

Other loathsome review practices are the ‘quid pro quo’ review circles, where authors buy each other’s books and give each other glowing reviews, and authors creating ‘sock puppet’ accounts to write their own reviews and upvote themselves (and/or downvote their competition. Most of these fake reviews are easy to spot, since they are as formulaic as the books they promote, but it’s still profitable since many readers equate having a lot of reviews with ‘a quality book’.

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Excerpt from the new standalone noir, In Pocket:

Around nine-thirty, I entered Small Talk, a luncheonette at the corner of Van Baerlestraat and Willemsparkweg, ordered an espresso and went upstairs to the first floor.
Lilith followed me inside and added a cappuccino to my order. She sat down across from me, took a brush from her shoulder bag and brushed back her damp hair. After dabbing her face with a tissue, she unbuttoned her jeans jacket. Her nipples jabbed the damp fabric of her T-shirt. She shivered and gave me a reproachful look which I ignored. It wasn’t my problem if she didn’t know how to dress for this fickle weather.
“So how many did you take?”
I sipped my espresso. “You didn’t count them?”
“Seven?”
“You’re guessing,” I said. “I told you to observe indirectly, not to let your attention wander.”
Lilith leaned forward, her damp breast touching my jacket. “Could we drop the hostilities?”
I looked into her pleading eyes. “You think I’m being hostile? You blackmail me into instructing you while you have absolutely no aptitude whatsoever for my profession. I’m wasting time I don’t have on this farce, so—considering the circumstances—I think I’m downright congenial.”
“Listen, I’m sorry if I came on like a bitch, but I wouldn’t do this if I wasn’t desperate. Have you never been desperate?”
“Never.”
“Lucky you.” Lilith slouched in her chair, her gaze on the tabletop. “I never had any luck.”
“Spare me your life story. Save it for someone who actually gives a shit.”
I could see she wanted to punch me, but her desire to stay in my good graces apparently got the better of her. She rested her chin in her hands and studied me. “How about yours?”
“My life story?” I snorted. “Nothing to tell.”
“Nothing?” She looked up, tilted her head. “I find that hard to believe.”
I shrugged.
“Why don’t you tell me how you become a pickpocket?”
“How?” I smirked. “I became a pickpocket by sticking my hand in other people’s pockets.”
“You don’t want to tell me?”
I finished my espresso. “See? You can be perceptive, with a little effort.”
“Are you going to be like this all day?”
“What did you expect? That I’d ‘revel’ in teaching you my ‘craft’?”
“I’m sorry if I’m a nuisance.”
“You’re not sorry. Don’t pretend to be something you’re not. I’m not an idiot.”
“I mean it.”
“No, you don’t. If you were truly sorry, you’d get up and get out of my life.”
“I can’t. I need this. I need you.”
I shook my head. “I was just the sucker who made a mistake in your vicinity. Now I have to pay for it.”
I got up and she followed me to the counter, where she paid for both our coffees. I didn’t thank her, but led the way to the nearest tram stop. The rain turned into a steady drizzle and I noticed she was still shivering in her thin jacket.
She rubbed her arms. “Where will we go now?”
“Albert Cuyp. You bruise easily?”
She narrowed her eyes. “Why do you ask?”
“Just answer the question.”
“If I’m knocked about I’ll bruise, but I don’t plan on getting caught.”
I shot her a scornful look. “Never heard of ‘collision theft’?”
“You want me to bump into someone and pick his pocket?”
“You bump into the mark. Extracting wallets is my department.”
“Oh. Okay, no problem.”
I scowled. “We’ll see.”

In Pocket cover by Farah Evers


REVIEW: Famous Penultimate Words by Roberta Pearce

Famous Penultimate WordsFamous Penultimate Words by Roberta Pearce
My rating: 4 of 5 stars

Famous Penultimate Words, Roberta Pearce’s fourth romance novel, shows again how far this author has progressed from her earlier works. While they were highly enjoyable by themselves, Pearce shows that she’s perfectly able to mix romance with suspense and mystery.

The mystery starts when protagonist Adelyn ‘Adie’ Wilding gets shot in a London street. At first she thinks she has been shot by mistake, but when other acquaintances die, fake policemen show up at the hospital, and a handsome mysterious protector called Nathan shows up, Adie starts to realise that the situation is much more precarious than she initially figured to be.

With a cast of eclectic characters, a solid plot and relentless suspense building up, Famous Penultimate Words rises above mere romance into the realms of romantic suspense.

Pearce has the ability to breathe life in characters with just a few well-chosen descriptive sentences. Punchy dialogue is interspersed with effective descriptions that make the setting an integral part of a story that manages to give new surprises at every twist.

Highly recommended for both romance as romantic suspense lovers.

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REVIEW: How Do You Deal With Negative Reviews?

Can You ‘Deal’ With Negative Reviews?

I don’t ‘deal’ with negative reviews, since there’s nothing to deal with. A negative review is the opinion of a reader, intended to express their feelings about your work to other readers (not, I repeat, not to you, the author, because that is what ‘feedback’ is for). By the way, I make a distinction between a negative review (where the reviewer criticizes the book) and a bad review (where the reviewer criticizes the author).

I read all the reviews I can find. Not because I like to flagellate myself, but I’m interested in the opinions of my readers, even if they don’t contact me directly. Sometimes you can glean information that might help you avoid a scathing review in the future. File that nugget and go on your way.

The one thing you should never, ever do, is try to convince the reviewer that they are erroneous in their opinion. That has about 0.001% of actually succeeding.

You write a book, but you publish a product. If the product is good, then the ratio of negative to positive reviews will be low. If it sucks, the majority of your reviews will suck. You control the product, not the opinion. If you cannot live with the negative reviews, pull the product.

Personally, I don’t want to give a negative reviewer extra power by becoming upset. Reviews are like the weather, you don’t know what you’re going to get. It’s more useful to carry an umbrella than to become angry at the sky for the rain.

There is no book that receives 100% positive reviews. And that is good. Because a book that pleases everyone is probably not worth reading.

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ARC In Pocket, now available for reviewers.

Are you a book reviewer and interested in an ARC of In Pocket? Send an email with ‘ARC reviewer In Pocket’, and maybe you can get In Pocket a month early (publication date August 1st).

Picking the wrong pocket might prove fatal…

Nomadic pickpocket Wolfgang gets blackmailed into teaching his craft to the mysterious Lilith, a young woman with no aptitude whatsoever to become a pickpocket. Wolf figures the easiest way is to go with the flow and instruct Lilith in the art of emptying other people’s pockets, but even he could never foresee the dreadful consequences…

IN POCKET is a standalone novel by Martyn V. Halm, the author of the Amsterdam Assassin Series. Follow Wolf as he gets entangled in a possibly fatal web of violence and deceit, where nobody is who they seem to be and everyone has a hidden agenda.

In Pocket cover by Farah Evers

Just as a reminder – I will experiment with pre-orders for In Pocket, so the ebook will be available at pre-order for the low, low price of 99c (for those who like the ebook without strings attached), but only until the publication date, when the book will become the (still cheap) price of 2.99.

So follow my blog and get a two dollar discount when you pre-order In Pocket before August 1st!


PUBLISHING: Can You Find The Differences?

My cover designer, Farah Evers, updated my covers to make them more legible at a smaller size. I replaced the covers on Amazon, iTunes, Kobo, Barnes & Noble, Nook, Scribd, and all other retailers.

Here are the old covers (left) and the new covers (right).

REPROBATEREPROBATE 2

PECCADILLOPECCADILLO 2

ROGUEROGUE 2

LOCKEDROOMLOCKEDROOM 2

MICROCHIPMURDERMICROCHIPMURDER 2

FUNDAMENTALERRORFUNDAMENTALERROR 2

Aconite Kill File gray MSACONITE 2

The differences are subtle and perhaps only noticeable if you have the covers side-by-side, but I’m nevertheless very pleased with the upgrade! What do you think? Improvement or not?


REVIEW: Sociopath meets Good Girl… interesting Romance Novel

The Value of VulnerabilityThe Value of Vulnerability by Roberta Pearce
My rating: 5 of 5 stars

I read this book recently, after reading Pearce’s other offerings, A Bird Without Wings and For Those Who Wait. And I’ve enjoyed The Value of Vulnerability more, not just because the prose has matured, but also the subject matter.
I’m not a regular Romance reader, so with A Bird Without Wings and For Those Who Wait, I regularly had problems suspending my disbelief. Not because Pearce is a bad writer, far from it, but because the romantic worldview permeating most Romance novels is distinctly alien to my own experiences in the matter.
The power in The Value of Vulnerability lies in the subtle shift towards more mature characters. Not the characters in the other books were immature or even adolescent, but there was a sense that the characters were at the cusp of adulthood, rather than jaded by their adult experiences.
In The Value of Vulnerability, the main characters are Ford Howard and Erin Russell. Ford is a sociopathic womanizer who abandons more women than a sniffler throws out tissues. Erin is a single IT specialist who presents a welcome challenge for Ford, who is used to dating vapid women who rarely warrant more than an evening’s attention.
The brief courtship that ensues, surprises them both in its intensity and as quick as they connected, they spiral apart, each confounded by their feelings for each other.
Then disaster strikes…
I’m not going to give away more of the plot, except that I was enthralled by the story and characters, and genuinely moved by the dramatic developments. An accomplishment worth five stars.

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